The printer manufacturing market appears to be a booming 1. Producers are no doubt eyeing expansion and coming up with newer products to capture the burgeoning marketplace. The manufacturers are interested in the colour -printer sector for purely factors of expansion. There is stiff competition between the makers as all are concentrating to maintain the costs low to capture the marketplace. It must be mentioned here that though inside the monochrome department Hewlett-Packard co. are the market leaders, the reigning organization in the colour segment still remains undecided.

Even so the future of the colour printer market is purported to be a bright 1 based on those investing in these businesses. The investors are significantly optimistic, as these printers, using four instances the toner cyan, magenta, yellow, and black of a monochrome printer, will produce photos of a considerably larger high quality. The market, at present a billion dollar business, will raise manifold.
 
Adding on to its product range, printing giant Lexmark introduced its c52x series, which included the c524n final June. Earlier there was a huge gap in its colour line up-there was basically the low- finish c510 with a capacity of printing about 8 colour and 30 monochrome pictures in a single minute which wasn’t all that quickly. There also existed, side-by-side, the high-end c762 which, although having a larger speed, was much more pricey, thereby hard to afford for the smaller offices and property users. As there was no other item catering to the demands of the users the competitors of Lexmark had an edge over it.
 
The introduction of Lexmark’s c524n nonetheless changed items.
They introduced this item with a incredibly low cost range, thereby making it cost-effective. Providing a dpi resolution of 1200*1200, this network prepared colour laser printer has an outstanding colour output and can print up to twenty pages per minute. The extremely first page might be printed in as small as 13seconds. The model has a monthly maximum duty cycle of 65000 pages, which is fairly impressive. The new c524 also reduces the time taken by print jobs considerably because it has a 437.5MHz processor and 128Mbytes of memory. The memory will be expanded up to 576, which decreases the waiting time taken for print jobs. Moreover, colour care technologies and Lexmark coverage estimator aid in managing the cost involved in utilizing colour toner. The model, weighing 57 pounds, is 17.three inches wide, 19 inches high and 20.2 deep.  Using the model also comes a CD consisting of the user guide plus the printer software program, a power cable, a paper exit extension tray, set up sheet and toner cartridges for cyan, yellow, magenta and black. The item has a one-year warranty period for on web site repair.
 
It goes with out saying that that outsourcing of IT and consumer electronic products lower manufacturing costs of the product, which assists lower the prices of the produced very good. The question is how low have to the producers maintain their profit margins so as to remain inside the race in today’s colour printing market?
 
The present analysis lab examined the c524n at a product volume of 1,20,000 units under the assumption that the model was produced in china. An analysis was produced of the procurement costs of commodity components, manufacturing costs of fabricated components and location labour rates. The production cost was estimated to be about £265 / unit. The price distribution showed the cost of the printer mechanism and its assembly to be about £51. The electronics and assembly account for £60. Other costs included laser energy supply, consumables assembly, fuser assembly, paper assembly, control panel assembly electronics assembly, last arrangements, and so forth.
 
At the time of launching the product, the product was supposed to be priced at £390. However, Lexmark priced the item at virtually half of the originally intended price at some places. To maximize its revenue, the organization in a clever move, outfitted the toner with different toner cartridges. The toner content material was increased or decreased according to the price range of the customer. The more expensive models containing more toner catered to the demands of the enterprise segment although the lower priced models with low yield cartridges had been ideal for small offices and also residence users.
 
The item, being suitably priced, was a great success, perfectly fitted to meet the requirements of the buyers plus the manufacturers and compete with its competitors in the profitable colour printer marketplace. Lexmark claimed the print quality was Photorealistic. On account of its chemically processed, spherical toner delivering a 1200*1200 dpi resolution and also due to the fact the new print head 4 lasers in one unit having a mirror. The machine enabled Lexmark to take on the enterprise marketplace too as their competitors, especially Hewlett-Packard.

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